Protein Supplement Brands

Independent reviews of the most popular protein brands — what they make, who each one suits, and how they compare.

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Brand Reviews

Best everyday whey

Gold Standard 100% Whey — 24g protein, 120 cal. Informed Choice certified. The category benchmark for 30 years.

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Best flavor range

ISO100 Hydrolyzed Whey Isolate — 25g protein, 13+ flavors including Fruity Pebbles and Cinnamon Cereal. Informed Sport certified.

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Best clean label

Grass-Fed Whey Isolate — 28g protein, no artificial sweeteners or additives. Informed Choice + Informed Protein certified.

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Best for baking & dessert flavors

Select Protein — whey + casein blend, 24g protein, dessert-accurate flavors. Works for shakes and baking. Third-party tested.

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Best dairy-free & low-carb

Prime Protein — grass-fed beef isolate, 0g added sugar, no artificial sweeteners. Dairy-free, whey-free, keto-compatible.

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Best mainstream RTD

30g protein, 160 calories, 1g sugar per shake. NSF Contents Tested. Available at Costco, Walmart, Target, and CVS.

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Best keto & lactose-free

Zero Carb Whey Isolate — 25g protein, 100 cal, 0g carbs, 0g lactose. Informed Choice certified. Also: Infusions clear protein.

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Best vegan & organic

Sport Organic Protein — 30g plant protein, NSF Certified for Sport, USDA Organic, certified vegan. Stevia-sweetened only.

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Best value & variety

Impact Whey — lowest cost-per-gram in the certified category, 50+ flavors. Informed Sport certified. Ships to the US.

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Best high-protein RTD

Pro Series RTD — 40g protein, 230 cal. NSF Certified for Sport on select products. Maximum protein per RTD serving.

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Best protein bars & baking

Multi-Purpose Mix — 23g protein, 1g net carbs, works for shakes and baking. Also: Quest Bars, 20g protein at 190–200 cal.

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Best in-store certified

AMP Wheybolic — 40g protein, NSF Certified for Sport. The easiest way to buy certified protein same-day from a physical store.

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Best UK value

Pure Whey Protein — Informed Sport certified, approx. £0.40–0.65/serving. Best-value certified whey in the UK market.

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Best dessert-flavor bars

Built Puff — 15–17g protein, soft marshmallow texture, 14+ dessert flavors. Plus Sour Puff: sour-candy flavors at protein-bar macros.

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Last reviewed: by the protein.supply editorial team.